Google Checkout


It looks like Google Checkout is about to launch.  This will be a direct competitor of Paypal who up until now have been the dominate player in the e-payment market.   Google plan to integrate their Adwords service with Checkout.  This means that a person searching the web can see that a site advertised accepts Google Checkout payments.  Their will also be incentives for Adwords customer in the form of discounts for Checkout in return for money spent on Adwords.

As Google are able to gather immense amounts of information about buyer behavior from their search engine and Adword programs, it looks like Google Calendar could be a very powerful tool for any on-line store.

 Google have also released an API for developers to interact with Checkout.  Anyone that is interested in Developing using this API should check out the cookbook.

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