Google to pay out $90 Million

Google are set to refund up to $90 million to Google ad network partners that can show that they were improperly charged for advertising clicks in the last four years.

Google’s advertising works by displaying adverts on many host web sites throughout the internet. When an ad is clicked, the advertiser is charged a fee by Google. The web site who hosted the advert will also receive a commission.

The problem lies with rival companies continually clicking on a companies advert. This increases the advertising cost for the rival company. Click Fraud as it is called is seen as a major treat to this form of advertising.

It will be interesting to see how this works out as advertising is Google’s main source of revenue.

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