Archive for category Google

Google Checkout

It looks like Google Checkout is about to launch.  This will be a direct competitor of Paypal who up until now have been the dominate player in the e-payment market.   Google plan to integrate their Adwords service with Checkout.  This means that a person searching the web can see that a site advertised accepts Google Checkout payments.  Their will also be incentives for Adwords customer in the form of discounts for Checkout in return for money spent on Adwords.

As Google are able to gather immense amounts of information about buyer behavior from their search engine and Adword programs, it looks like Google Calendar could be a very powerful tool for any on-line store.

 Google have also released an API for developers to interact with Checkout.  Anyone that is interested in Developing using this API should check out the cookbook.

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Google Calendar

I have been looking at yet another great tool from Google.   In true Web 2.0 style Google calendar allows people to share calendar events with on the web.  They provide an API so I am going to try to integrate my public events with my web site.

On a different note, I was at another DJMG meeting last week where we discussed dynamic languages such as Ruby on Rails and Groovy.  It looks like there are a lot of advantages to using these languages over the conventional Java program.  Jake was able to show us how Ruby on Rails can provide you with web interface to database tables in just a few clicks.   As we discussed this software works great for what 95% of web applications use J2EE for and at the end of the day this is what we usually are developing.

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